Simplicity + high performance = the art of simple grooming

aveda men’s pure-formance shampoo- 

• High-performance shampoo works together with pure-formance conditioner to soothe and relieve the scalp while cleansing, conditioning and moisturizing hair.
  

aveda men’s pure-formance conditioner- 

• High-performance conditioner works together with pure-formance shampoo to refresh and relieve the scalp. Adds a healthy shine while conditioning hair.

PRo tip:

After shampooing and conditioning, follow up with Aveda’s Pure-Formance Grooming Clay to create texture with a strong, pliable hold and matte finish. This lightweight formula gives you control to create any style.